Do You Own a Confectionery Business?

Do you own a confectionary business? Do a lot of baking, candy making, or even just produce small and pretty snacks on the side? If so, you have the makings of a business that can ship items, too. You may be content just selling your creative snacks at your brick and mortar store or even just out of your home, but if you have the extra time and resources to ramp up your business some, you really could sell your products to people outside of your town or city.

Now, while worldwide shipping or even cross country shipping may be out of the ordinary for a confectionary business, shipping to people just an hour or two away in your region is quite feasible.

Here are a few tips on moving your business forward while spreading outward:

Candy boxes.

If you’re even beginning to think about shipping your products, you have to buy some candy boxes in bulk. These things aren’t just good for specific small candies; they can even fit small stacks of cookies, doughnuts, or tiny cupcakes by separating them within the box. These boxes even have the screen that show what’s within the box because of their plastic “window” that’s on top of the box.

Advertise!

Your target market within your town or city likely already has spread the word about your business to other people in town. However, they’ll also be the ones to tell family members in nearby towns about your products, and those people will be more likely to become new customers because of the word of mouth you’ve created.

Social proofing is another great way to make sure people outside of your town get to know about your business. But creating opportunities to review your products online and other apps, you’ll be able to seamlessly advertise your business without actually paying for the marketing.

Ramp up your samples.

You never know if someone new who walks into your shop is from in town or out of town. By adamantly offering samples, you’ll really be able to get your treats in the mouths of potential customers. And if they’re from out of town and realize you’ll ship to them, they’ll be much more likely to bite on the offer.

No matter what, push forward with your confectionary business, whether you’re increasing your real estate in a new location or moving to shipping your goods. As the saying goes, if your business isn’t growing, it’s dying.